Bill Gardner整理當今Logo設計的方向，挺值得參考。
對於我們常常接到客戶委託的網站設計案，通常會包含Logo的設計以及名片、信封信紙的設計，是很有幫助的!
Logo設計的方法與網頁的設計方式截然不同，重視的是造型與企業形象的打造，我們對於任何需要設計Logo的客戶，往往抱著比設計網頁更多的心力投入，因為企業的Logo就是一切商業設計的開始。
This year, however, it seems as though there has been a change in the nature of trends themselves. Instead of a hub-to-spoke relationship in which trends fan out from a central source, prevailing tendencies in logo design now seem to send out long underground runners that poke through the dirt in unrelated, unexpected places, anywhere in the world. It's harder and harder to trace the rhizomatous spread of ideas anymore - which truly is a good thing.
What follows are 15 trends that have indeed popped up all over the world. Overcasting them all are prevailing winds that are worth noting first:
- We saw less emphasis on sustainability or general "greenness" in logo design. There's plenty of natural imagery, but being "green" doesn't seem all that unique anymore.
- Colors are becoming more vivid. Desaturation has drained away, and the chroma factor pumped up.
- There's an overall move toward cleanliness - in type, in line, in color - as if ideas are getting more and more succinct. It may be an indication of the degree of seriousness with which branding is now regarded.
- Less is more common: less calligraphy, less Photoshop tricks, less artificial highlights.
- Found pattern and illustration hang on and on and on. With a bottomless treasure chest of visual history constantly at the ready through retail collections and over the internet, it's a direction that's not likely to run its course soon, if ever.
And now, the trends. Please remember that they are gathered here to chart long-term movement or change, not to offer design suggestions. It's a living history. The key is to study the trends, then evolve forward - as far forward as you can leap - from them.
Supernova
Fine Line
FoldOver
Global Expansion
Loops
Jawbreakers
Strobe
Nimbus
Stitch
Colorblind
Amoeba
Facets
Doodles
Flourish
Fibrous
Minor Trends
Some categories emerged this year that did not qualify for their own lanes, but which are still worthy of mention.
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Animotion: What makes these designs unique is that they are designed to be in motion. They are not static designs that were juiced up later. You can view some excellent examples in action at www.LogoLounge.com.
Moving Brands for Swisscom |
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Braille Words: Imagine words, numbers, or letters formed out of Braille-like dots.
Pearpod for Plus 3 |
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Stacks: These logos are like transparent sandwiches that have shape stacked upon shape upon shape.
Bukka Design for Neven Vision |
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Contact Drop: If a contact lens dropped on top of a logo, you'd have the same effect that these logos have. They are generally lens- or circular in shape with a hard outer edge and a soft inner edge. Think of the Barrack Obama logo.
FutureBrand for MasterCard Worldwide |
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Psyche Type: If you want to know what is going to happen in any kind of design, look back to what was happening 30 years ago. It's a never-ending merry-go-round of style. Witness the groovin' psychedelic type treatments that are so popular today. It's Haight-Ashbury all over again.
Yaroslav Zheleznyakov for Lemonades from Arbuzov |
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Pathways: There are also plenty of motion lines to be seen, going up and down, back and forth, or around and around. These are like tracers — sometimes transparent like light, bouncing around or bending in space. The Tennis Australia logo is an excellent example. Where the ball goes, the logo goes.
FutureBrand (UK) for Lakshmi N. Mittal |
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Warped: If you take a gridded piece of paper and start to fold or twist it, the printed grid will begin to conform to whatever motion you're applying. But in this category of logos, the substrate is more pliable, more flexible than paper. There's more give and stretch, so that lines on the x and y axis become contorted.
thackway+mccord for FINRA
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原文出處：Current Logo Trends